Boomerang Boutique - Style Always Comes Back Around

Boomerang Boutique sits quietly near the north end of one of the most popular and loved streets in Indy, Mass Ave. Felicia, the shop owner, has curated the most adorable collection of clothing, accessories, home decor and eclectic gifts you can find. From unique throw pillows, to sassy graphic tees, to a sea of earrings designed by local artists, this boutique has it all and continues to brings new things to the store.

“I knew it was something that I was being called to do.” - Felicia

Felicia has always considered herself to be an entrepreneur but as most entrepreneurs do, she started working a desk job to start her career. It didn’t take long for the burn out to set in and for her to set out on her dreams of being a boutique business owner. She started Boomerang as a pop up shop, but soon after, she was presented with an opportunity she simply couldn’t pass up. The previous owner of the space Boomerang now sits in offered the space to her. They had been working together and Felicia decided to take her up on the offer, allowing Boomerang to become what it is today!

Guys, can we just take a minute and talk about how incredible Felicia is? This lady boss is a single foster parent making her dreams reality with a passion for giving back to her community. She does this by advocating for other small business owners and artists in Indy by partnering with over SIXTY local artists. WOW!